Search Engine Optimization: 7 SEO Secrets Your Webmaster Wont Tell You
6. Keep XML site maps current.
Your site should have an XML site map that keeps current with all new pages added and deleted. Search engine robots crawl your entire site to rank it, and site maps make it easier for them to navigate.
XML site maps are a guide, but they can't override poor navigation structure or the lack of an HTML site map, which are critical for your users and the engines. Since site maps are time consuming, and their creation and upkeep often not a priority with webmasters, look for a content management system that generates maps automatically.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
