Search Engine Optimization: 7 SEO Secrets Your Webmaster Wont Tell You
Still ranking below your competitors on search engines? Follow these tips to reach new heights
If you're highly relevant for a lower-volume term, you'll likely have a greater opportunity to rank higher and ultimately convert that traffic. "Long-tail" keywords — phrases that are specialized, such as "dark German draft beer" — typically have less competition and greater relevance to users than "short-tail" keywords that are more generic — such as "beer."
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
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