Search Engine Optimization: 7 SEO Secrets Your Webmaster Wont Tell You
4. Know which keywords to focus on for best results.
There are dozens of factors to consider when selecting keywords to optimize. The three that identify the best opportunities are volume, competition and relevance.
Volume tells you how many users are searching for the keyword in any given month. Higher volume means more opportunity to reach your audience. Competition tells you how competitive that search term is — i.e., how difficult and expensive it'll be to rank highly there — which will in effect help you prioritize your efforts. Relevance tells you how pertinent your site is to a specific term or phrase.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
