Search Engine Optimization: 7 SEO Secrets Your Webmaster Wont Tell You
Simply put: The copy shouldn't be crammed with keywords in a clumsy effort to boost PageRank.
3. Focus on optimizing pages that are already well-ranked.
Approximately 80 percent of search engine users click on one of the first three results on search results pages. You'll get the most traffic leverage by focusing your optimization efforts on pages already ranked for your target keywords, incrementally improving their SEO.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
