Search Engine Optimization: 7 SEO Secrets Your Webmaster Wont Tell You
2. Optimize for humans, not search engines.
Google detects and rejects most blatant attempts to mechanically optimize sites for search engines.
Since Google's algorithm is designed to "think" like a human, optimizing your site for human visitors instead of robots will result in higher rankings.
In the early days of SEO, clunky copy stuffed with keywords sometimes resulted in higher rankings. Today, while you still should use meta tags and keywords in your page copy, it also should contain good content that reads well and is relevant to your audience.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
