Search Engine Optimization: 7 SEO Secrets Your Webmaster Wont Tell You
1. Don't overdo link directory submissions.
Yes, having respected websites in your category link to your site is something Google's algorithms look for. Yet submitting your site to every single link directory in existence can actually be very detrimental to your SEO efforts.
This ploy for more attention can be seen by Google as an attempt to manipulate your ranking, and it may penalize you for it. It's better to submit your website to one or two of the horizontal link directories that humans actually visit, such as the Open Directory Project, or vertical directories serving your industry or niche, such as Healthlinks.net or iCivilEngineer.com.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
