Catalog Doctor: Stop Wasting Resources
What a waste. Your team needs to check all marketing ideas down the line to make sure they’ll work from more than just a marketing standpoint. Will it print? Will it mail? Will it be caught by too many spam filters? Can your call center talk it through? Will it work with your order management system?
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
