Catalog Doctor: Stop Wasting Resources
Or, no one knows how to upload National Change of Address data into the system. That results in a dirtier house list and more money paid to the merge/purge house for work that should have been quick and easy.
In many cases, the right training can save an entire person’s salary.
Q7. Will your customers love this?
Ask this question all the time, every time.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
