Catalog Doctor: Stop Wasting Resources
Q5. Why are you sitting down at this meeting?
Meetings can be productive — like daily team meetings when in the throes of production. But limit meetings that require sitting in a conference room.
What a waste. Sitting encourages rambling and filling time. Instead, try a stand-up meeting. If no one can sit down, everyone will get antsy to stop in 10 minutes to 15 minutes, focusing them on just what’s must-do, must-know.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
