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Joe Keenan
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and Catalog Success
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5. Be true to your brand, and connect with your customer. Moraskie listed the following questions she and other Boston Proper executives ask themselves about their customers when designing their site.
* What does she want?
* Why is she here?
* What else can you offer? In Boston Proper’s case, fashion trends from Paris are one example Moraskie cited.
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- Companies:
- Boston Proper
- Orvis Company
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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