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Joe Keenan
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and Catalog Success
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3. Use head-to-toe photography for apparel shots, Moraskie advised. This technique can help boost accessory sales by allowing consumers to see how entire outfits look, she said. Also leverage accessory sales through one click add to carts.
4. Use flash only when necessary. Some of the best conversion techniques are actually pretty boring, Wolansky said.
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- Companies:
- Boston Proper
- Orvis Company
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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