By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A constant theme heard throughout the recent ACCM conference in Kissimmee, Fla., was how catalogers can no longer survive with the catalog alone. They must cater to today’s multichannel customer if they hope to thrive, which means effectively selling on the Web. A session led by Margaret Moraskie, vice president of e-commerce of the women’s apparel catalog Boston Proper, and Brad Wolansky, vice president of global e-commerce of the outdoor sporting goods and apparel catalog Orvis, offered up several tips on how to effectively sell merchandise online. Here are seven of their tips on adapting catalog practices to the Web.
0 Comments
View Comments
- Companies:
- Boston Proper
- Orvis Company
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
Author's page
E
Catalog Success
Author's page
Related Content
Comments