On the Web: 7 Keys to E-Commerce Tests That Matter

5. Have a Plan
Tests should be a critical part of your annual marketing plan. They can produce "easy money" opportunities for online merchants. Create a full year of tests, complete with who's responsible for executing them by when. Review results quarterly.

6. Track Past Results
Create a test binder that includes write-ups on the purposes of tests, their creative, results and analysis of what they mean.