7 Easy Fixes for E-Commerce Personalization

7. Marketing automation integration: A visitor may have clicked into your site as a result of a marketing email or ad campaign. Match the landing page to the original link that led to the visit and your browser will be even more likely to convert to buyer.

If you think implementing these personalization fixes requires expensive technology or intensive in-house engineering resources, think again. There are personalization tools designed specifically for e-commerce sites. They're easy to test, try out and launch in a matter of days. The return on investment is quite simply too good to ignore.