7 Easy Fixes for E-Commerce Personalization

5. Social cues: Consumers are considerably more likely to buy if they know their friends have purchased a similar item. A strategically placed pane indicating several friends have bought a particular item will contribute to a faster and easier buying decision.

6. Date or time of day. Depending on your business, specific dates or times could boost sales. Consider tailoring sales or promotions to times which are most suitable for your customers. For instance, based on consumer behavioral data, having an 11 a.m. flash sale could increase conversions, or a date-specific discount has the potential of reaching more people due to the personalized nature of your approach.