7 Easy Fixes for E-Commerce Personalization

3. Return browsers: Returning visitors are much more likely to buy, so why not make it easier on those folks who keep coming back for more? Acknowledge that connection you've already established, and the end result of product purchases will dramatically increase.

4. Mobile: People today are busy and on the go. Unless your visitor is chained to a desktop, tailoring the buying experience to a specific device sends a personalized message that you care about their business and needs. Taking further advantage of extra geo-location information can boost your chances of making a sale (or increasing the purchase amount). Plus, if your customer previously made a purchase from a desktop computer and now they're browsing your site from a mobile device, you can tailor their shopping experience accordingly. That's the power of omnichannel personalization.