7 Easy Fixes for E-Commerce Personalization

2. Dynamic keyword insertion: While many e-commerce websites will include landing pages optimized to attract high-volume search traffic, an exact match keyword strategically inserted into the headline can make all the difference. Compare a generic cardigan landing page to something along these lines: "Of course we have that green polka-dotted cardigan in size 8! In fact, buy NOW and we'll throw in a matching skirt for 20% off. But hurry, this special offer is only good until 10 PM Sunday night (and we only have 3 left in stock)."