7 Easy Fixes for E-Commerce Personalization

While few e-commerce operations have the resources Amazon or even Netflix can command, consider these seven easy fixes any e-commerce site can implement to personalize their users’ experiences:

1. Geo-targeting: Consider the difference between an offer targeting just any visitor, and a 10 percent discount available only to residents of your neighborhood — and only if you act NOW. Throw in some more information about a local event, and your customer will know you're speaking directly to them.