7 Easy Fixes for E-Commerce Personalization

Netflix, whose business model makes heavy use of a personalized shopping experience, provides further evidence. When the online digital entertainment distributor wanted to let its customer base know that the reasons why they keep paying $8 a month was for the ultimate viewing experience, the message was "House of Cards." Just like that, Netflix had transformed itself into a production company catering high-level shows appreciated by its audience and proving its worth. Netflix completely disrupted the way entertainment would be delivered in the 21^st century.