7 Easy Fixes for E-Commerce Personalization

An overwhelming majority of e-commerce website managers accept the grim reality that over 97 percent of visitors will abandon their site without ever making a purchase.

The increasing minority that's challenging this status quo is looking to the innovators. Amazon.com, still the biggest e-tailer on the planet, consistently reports conversion rates of 30 percent or more. While a strong brand contributes to these staggering figures, consumer trust can never account for such overwhelming repeat purchases. The growing realization in the e-commerce community is that smart, multipronged personalization is at the core of Amazon's track record.