6 Ways Retailers are Using Hyperlocal Video to Drive In-Store Traffic

6. Smart sequencing: Show different products when serving repeated brand messages to the same viewer to keep the creative fresh and interesting and the consumer engaged.

As companies like Amazon.com make buying online easier and more mainstream, brick-and-mortar retailers need to become more aggressive and sophisticated in marketing to get consumers in-store. By effectively taking advantage of hyperlocal targeting and personalized video ads, retailers can target consumers more effectively in an innovative way. Hyperlocal video ad targeting is a useful tool that should be incorporated into every savvy retailer's video advertising strategy.