6 Ways Retailers are Using Hyperlocal Video to Drive In-Store Traffic

4. Online-offline: Incorporating local maps that denote the location of a nearby store or dealership is a simple yet effective way of making an advertisement directly relevant and actionable to an audience within driving radius.

5. Activate mobile: Use video in a smart manner to communicate with audiences online at a local level via their personal devices — i.e., smartphones and tablets. For example, you could activate mobile in a hyperlocal manner with a timely coupon sent to the mobile phones of nearby shoppers.