6 Ways Retailers are Using Hyperlocal Video to Drive In-Store Traffic

2. Relevance: Keep video ads relevant by featuring products, prices and deals that correspond to local events, news or promotions. Spotlight the best-selling products locally.

3. Weather and environment: Consider the impact of weather on consumer behavior, and feature products that match the local daily or weekend forecast. If rain is in the forecast, showcase umbrellas or protective clothing. If your area is expecting a snowstorm, spotlight all terrain vehicles or indoor heaters.