6 Ways Retailers are Using Hyperlocal Video to Drive In-Store Traffic

How can retailers do this? Here are six keys to successfully launching hyperlocal video targeting campaigns:

1. Identify consumer groups: Target consumer segments that have shown direct interest in specific products on your website (e.g., a particular piece of furniture or item of clothing) in conjunction with look-alike audiences who share similar online profiles or behaviors. This enables brands to leverage personalized video to an audience with a high likelihood of interest in similar products.