6 Ways Retailers are Using Hyperlocal Video to Drive In-Store Traffic

One of the most intelligent and effective ways of leveraging customer data to better target an audience is through personalized online video advertising. While we're just emerging from the craziness that is the Super Bowl advertising hype, broadly speaking, retailers are shifting away from the one-ad-fits-all approach. Instead, retailers are leveraging new tools and technologies to not only identify their target audiences, but to really understand them and tailor both the message and content of their advertisements accordingly.