6 Ways Retailers are Using Hyperlocal Video to Drive In-Store Traffic

Despite the rise of e-commerce and online marketplaces, brick-and-mortar businesses today operate on a local level, relying on traditional foot traffic to generate a significant portion of their sales. However, thanks to the rise of the digital medium, smart retailers are also embracing innovative technologies to better communicate with consumers where they now spend most of their time — online. Dramatic advancements in online data capture mean that retailers are now able to understand and target their audiences in a far more sophisticated and strategic way than ever before.