6 Ways to Increase Sales Through Email Marketing This Holiday Season

5. Be specific with your call to action. Focus on one call to action (CTA) when driving sales. In your email newsletters, for example, be very specific about the value to the subscriber and what they'll experience once clicking on the CTA. "Get my 20 percent Discount Now," "Save 50 percent on Exclusive Jeans," "Get 2-day Shipping Free." Remember to test your CTAs, as even a simple word change can result in double-digit conversion improvements.