6 Ways to Increase Sales Through Email Marketing This Holiday Season

4. Be relevant by segmenting. Send emails to a segment that's been highly engaged and considered "frequent" purchasers of your products or service. Now send them an exclusive offer. Open rates tend to peak early in the morning, during lunch hours or at night. Develop and deliver special "after hours" or "lunchtime only" offers. The urgency and exclusivity of these deals will provide a nice spike in revenues.