6 Ways to Increase Sales Through Email Marketing This Holiday Season

However, don't stop at your website. Any brand asset is a potential farming ground for even more active buyers. Add your email sign-up form to other mediums such as your Facebook page or blog.

2. Integrate your email marketing with an e-commerce platform. As we shared in a recent AWeber blog post, selling products online need not be stressful nor complicated. There are many e-commerce service providers that you can easily integrate into your email marketing campaigns. Popular plugins like @Pay, UltraCart, WooCommerce, Zaxaa and many others yield instant benefits. For instance, by including a customized purchase button in your e-newsletter, readers can purchase a product in a couple simple clicks and be automatically added to your email subscriber list so you can communicate with them based on the types of products they like. Some e-commerce providers also come with tracking and conversion metrics that help you monitor customer purchase patterns even further.