6 Ways to Increase Sales Through Email Marketing This Holiday Season

Now is the perfect time to make your list (and check it more than twice) for ways to optimize your email marketing to increase sales. Here are some tips to get started:

1. Expand your base of buying customers. More active customers equal more potential sales. To continue gaining more active customers, incent visitors to your website to sign up for your email newsletter so they can receive exclusive deals and first dibs on new merchandise. The sign-up form should be prominent on your homepage. Or try running a test that serves a popup/lightbox sign-up form as visitors exit the site.