6 Ways to Improve Customer Service for Online Retailers

5. Offer multiple payment options. The more payment options your company offers, the better off you're going to be. Strongly consider PayPal, which is nearly ubiquitous nowadays and provides a level of ease that appeals to customers. Also consider including American Express on the list of credit cards you accept. Even though its transaction fees are higher, it's generally worth adding for the additional sales you're likely to convert as a result.