6 Ways to Improve Customer Service for Online Retailers

3. Use your social media presence. Reach out to prospects via social media and devote the appropriate attention to keeping your current customers satisfied. If anyone posts a complaint about your business, address it immediately. Doing so can help convert that potentially harmful event into a positive one for your business. Respond to all comments within one business day at most, and post fun information and enticing offers regularly, but not too regularly — nothing scares off a "friend" faster than spam.