On the Web: Are You Paying Enough Attention to SEO?

4. Build Inbound Links
It's fine to have internal links pointing to your top 50 pages; it's more important to have links from external sites. Use one or more of the ideas below to distribute links to the page:

• distribute an electronic press release;
• send tweets to your followers on Twitter (tweets appear on their Twitter pages);
• write updates on your Facebook fan page (these will also appear on the Facebook page of anyone who has friended your own 
fan page);
• ask your email file to link to the page — many of your customers have blogs or websites;
• identify noncompetitive sites with readers who might be interested in your 50 pages — ask the sites' webmasters to add links to these pages, and offer to do the same in return; or
• use a service such as www.smallbusiness.yahoo.com to launch several information-oriented sites quickly and inexpensively on domain names that include the keyword you're trying to optimize — make the sites informative, and include links back to your e-commerce pages.

5. Hide Duplicate Content
E-commerce sites perform better when you give shoppers different ways to sort and find products. Unfortunately, these features can confuse a search engine that can't decide which version to use of a seemingly duplicated page, and thus the search engine ranks you poorly. Use Google's webmaster tools (www.google.com/webmasters/) to see how your site stacks up. You can add no-follow tags to links to hide these features from 
search engines.