On the Web: Are You Paying Enough Attention to SEO?
6 Ways to get your SEO efforts headed in the right direction
Pure-play websites crush classic direct marketers when it comes to search engine optimization (SEO). Most produce 50 percent or more of their total sales this way, garnering millions in revenue. Many direct marketers view their sites as cash registers where shoppers go to check out. They've either ignored or only paid lip service to SEO.
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