6 Ways to Gain Consumer Confidence With Permission-Based E-Marketing Campaigns

Whether you use it internally, share it with selected affiliates or offer it to list brokers, let people know what they can expect. Make prospective list members aware that they can unsubscribe from your list — or be removed from your database or otherwise stop receiving communications from you — any time they want. CAN-SPAM legislation requires such unsubscribe instructions to be included within messages. But by explaining this up front before people submit their personal information, you build additional good will and trust.