6 Ways to Gain Consumer Confidence With Permission-Based E-Marketing Campaigns

5. Be respectful.
Reassure subscribers that you respect their privacy. Make your company’s policy regarding e-mail addresses readily available to prospective list members, particularly on your sign-up form. Be crystal clear about how you treat the e-mail addresses and demographic information of your list subscribers, either as stand-alone text or within your larger privacy policy, the whitepaper says.