6 Ways to Gain Consumer Confidence With Permission-Based E-Marketing Campaigns

* it builds an audience that truly wants to hear from you;
* it increases mailing delivery rates;
* it keeps your list clean;
* it maintains good ISP relations; and
* it increases response rates.

2. Make it easy to unsubscribe.
Permission-based e-mail lists aren’t permanent. Allowing members to remove themselves from your list quickly and easily will maintain the trust you previously established with them. All the while, it leaves a positive feeling, making it more likely that some of them will resubscribe at a later date, the whitepaper says. Include a one- or two-click unsubscribe function in the footer of each message to show your customers you’re an ethical marketer. This also helps to differentiate yourself from truly unsolicited e-mail while you’re complying with the law.