By
Joe Keenan
, Senior
and Catalog Success
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In its recent whitepaper, Mailing With Permission, e-mail software and service provider Lyris Technologies breaks down the various aspects of permission-based marketing, from subscription processes to the expectations you should establish for your customers to privacy regulations. Here are six of the whitepaper’s do’s and don’ts for creating a successful permission-based marketing campaign.
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- Companies:
- Lyris Technologies
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