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Joe Keenan
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<%2Fa>%20FootSmart,%20a%20cross-channel%20retailer%20of%20shoes,%20socks%20and%20foot%20care%20products,%20laid%20out%20his%20tips%20on%20how%20companies%20can%20seamlessly%20and%20effectively%20roll%20out%20a%20new%20technology%20implementation.%20Sessions%20was%20recruited%20to%20lead%20the%20turnaround%20of%20the%20information%20technology%20and%20e-commerce%20operations%20teams%20at%20Benchmark%20Brands.%20Here's%20a%20recap%20of%20Sessions'%20tips%3A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2F6-tips-retail-technology-implementations%2F" target="_blank" class="email" data-post-id="2385" type="icon_link">
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4. Just say no ... with data backing up your decisions. It's OK to be the voice of dissent, but you need to have reasons for that dissent. It can't just be a gut feeling that something will or won't work, Sessions said.
5. Don't forget the customer. All decisions that retailers make should be made with their customers' best interest in mind. This means actually talking to them, Sessions said, and not sending them surveys. Use your stores as a resource for store associates to get to know your customers better — e.g., what products they're interested in, how they're using your products, what they value about your company, etc.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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