6 Tips to Optimize Your Digital Strategy on Cyber Monday

5. Connect the dots between online and offline. Three-quarters of holiday shoppers plan to use their smartphones in stores this year. If you have a physical retail presence, take advantage of this trend. You might leverage beacons to give users immediate access to more information about the products in front of them. If you encourage online users to pick up their items in-store, use QR codes to expedite the process. If you primarily ship your orders, experiment with innovative methods of delivery, like Amazon has done recently with taxis.