6 Tips to Optimize Your Digital Strategy on Cyber Monday

2. Separate your content. Ideally, you've already decoupled your web content from its presentation so you can reuse it in new mobile experiences (e.g., a native mobile app) without reinventing the wheel. If you don't have a separate content hub, create a platform in parallel to your existing system that lets you isolate your content and begin delivering a mobile experience. Don't invest in an architecture that you won't use in the future.