6 Tips to Optimize Your Digital Strategy on Cyber Monday

Given that the majority of shoppers will begin researching gifts before Thanksgiving arrives, it's crucial to think ahead. In a perfect world, you've perfected your digital strategy months in advance. But even if you're late to the game, there are ways to fine-tune your digital strategies ahead of the holiday rush. Here are six tips on how to make the most of the massive e-commerce opportunity on Cyber Monday: