6 Tips to Optimize Your Digital Strategy on Cyber Monday

This year's Cyber Monday sales will likely surpass the record numbers we saw in 2013 as more than half of shoppers plan to do at least some online buying this holiday season. Forrester estimates U.S. shoppers will spend $89 billion online this November and December, up 13 percent from last year. It's clear the stakes are disproportionately high — that $89 billion will account for nearly one-third of online retail sales in 2014.