6 Steps to a Successful Web Site Redesign — How PBS Did It

4. Let your customers experience the product. “The products are really what your site is all about,” Downing said. “They give you your competitive advantage.” Stressing the value of the product page and mini cart, Downing noted that PBS has spent considerable time and resources on this area.

5. Implement new technologies strategically. Ask yourself the following questions, Downing said: