By
Joe Keenan
, Senior
and Catalog Success
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2. Get to know your customers. Allow your customers to be part of the redesign through customer feedback, Downing said. Techniques to gathering information on your customers include:
* reading customer reviews about your brand and products;
* talking to the customer service reps in your call center;
* looking at your site search to see what people are looking for;
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- Places:
- Chicago
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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