6 Steps to Keep Mobile Holiday Shoppers Happy (and Buying)

5. Check your render order, lighten the load and repeat. Mobile web pages rarely render in the order you expect them to, thanks to erratic mobile browser behavior and the inconsistent speed of cellular connections. For instance, your page might request that social integration tags go in your footer after it requests that your good content appear up top. However, if the main content gets snagged on a slow connection thread, the browser can get preoccupied and render less important items first. The solution? Keep each page as light as possible.