6 Steps to Keep Mobile Holiday Shoppers Happy (and Buying)

3. Rely less on third parties. Many folks think third-party items load last, after the "good" content. But no such pattern really exists. The more nonuser-facing content you force through, the longer consumers must wait for the content that actually sells products. During the peak 2012 holiday shopping period, even properly delivered third-party tags generated errors as much as 17 percent of the time, BrightTag data showed.