6 Steps to Keep Mobile Holiday Shoppers Happy (and Buying)

And while many have and will brave brick-and-mortar stores up until the end of the year, more than half of consumers would rather let their fingers do the shopping at home than deal with hordes of shoppers in-store. Indeed, it's a merry mobile holiday season.

Still, challenges arise for mobile shoppers. Slow-loading websites can prove a major headache. In fact, 20 percent of those surveyed prefer a traffic jam to a site loading at glacial pace. So, how can retailers keep mobile shoppers frustration-free during the frenetic final days of this year's holiday season (especially as a nasty Mother Nature makes it difficult to trek to stores)?