6 Secrets to Gift Card Success

Approach No. 1: Single Ownership Program Structure
A single person is designated as the gift card program owner (GCPO) in this management structure. In the overall corporate management structure, the GCPO is at the same level as the executives who oversee the product, IT, marketing and finance departments. This equality in stature is important to ensure that the GCPO is impartial to another department's interests.