6 Secrets to Gift Card Success

Program Structure Helps Achieve Maximum Potential
It's up to each individual company to determine what its main objectives are for its prepaid gift card program and, subsequently, how it align its management structure. Whether a company's gift card program is new or has been operating for years, I encourage retailers to review their approach to program management and ownership. Doing so may help to illuminate opportunities to derive greater economic value from the program while maintaining the same goal for success: to maintain consistency and alignment with the company's strategic vision.